The Trek Bicycle Store, located in trendy Soho, New York City, specializes in world class Mountain Bikes.
Ricardo Acosta Design Studio designed the space that connected to their Mission Statement: ” Help the world use the bicycle as a simple solution to complex problems”.
The design space was inspired by clean, organic shapes taking inspiration from the openness one feels on their Trek Bicycle.
Ricardo Acosta Design Studio used 3D specialized design graphics to show how The Trek Bicycles and accessories are displayed on two floors. Each bicycle is easily accessed from the motorized conveyor belt so that the customer can look at the color and “touch” any model that they desire.
